Jim Hayes and his wife, Amber, are lifelong Broncos fans. They finally got season tickets in 2011 after being on the team’s waiting list since 2004. Then, in March 2017, the Hayeses were told by the team that their right to buy season tickets had been revoked. Jim shared their story on LinkedIn, and he told SB Nation why he and Amber are frustrated by the team’s decision.
Jim Hayes said that he and Amber had been married 12 years before they were finally able to become pregnant with their first child. The couple’s older son, Nolan, was born just before the 2015 season started. With a newborn at home, it just wasn’t feasible for the Hayeses to attend more than two games in 2015.